STX Entertainment

Live Events

Forget Coachella: The Scrappy, Soulful Festivals Stealing Gen Z's Heart (and Weekend)

Massive music festivals have dominated the summer calendar for decades, but a new wave of independent, community-driven events is quietly rewriting the rules of live entertainment. Smaller, weirder, and way more intentional, these underground gatherings are giving Gen Z exactly what the mega-festivals can't — and the numbers are starting to show it.

Sep 17, 2026

Culture & Trends

From Spotlight to Storefront: Why Your Favorite Stars Are Becoming CEOs

The line between celebrity and entrepreneur has never been blurrier — and honestly, we're here for it. Today's biggest stars aren't just cashing checks from acting gigs or record deals; they're building full-blown business empires that keep fans hooked long after the credits roll. We dug into what's really driving this shift and why audiences can't seem to get enough.

Sep 17, 2026